THE COMPLETE GUIDE TO RADIO MUSIC RESEARCH (Ebook - $- OK<script>key="THE COMPLETE GUIDE TO RADIO MUSIC RESEARCH Music";id=13017;</script> <table summary=type4 border=0 width=100% cellspacing=0 cellpadding=0><tr><td class=a1_b height=32></td><td class=a0_b><table border=0 width=100% cellspacing=0 cellpadding=0><tr><td><h3 class=h3w><a onclick=)

Who Inevitably This Book?

This book was written for folk who hold one or some of the following job titles:

Here's What This Book Covers.

Why Do Music Testing?
What Call-Out Can't Do
Types of Research Done By Radio Stations
Trends
Testing The Hook
Testing Remixes
Testing Rap Songs
Testing Active vs. Passive Listeners
Telephone Library Testing
Targets and Demographics
Targets
Song Correlation
Show Segment Drivers
Screening Montages
Screening
Sample Sizes
Rating Scales
Ranking Your Data
Post-Test Questions
Portable Folk Meter
Popularity/Preference
Pleasing The Core vs. Growing The Cume
Perceptual Studies
P-1's
On-Air Library Tests
Music Testing As Competitive Imperative
Music Research via The Computer network
Market Differences
Listener Panels
Library Tests
Length of The Hook
Is Testing Hooks Valid?
Increasing Your Own "Gut" Feeling
In-Home Testing
Identifying Creative person & Title (Good idea or bad?)
How To Identify The Hook
How Often Should You Test Your Library?
How Music Testing Helps Ratings
How Galore Hooks Should You Test?
Holistic Analysis
Future Technology
Full Sample vs. Rolling Averages
Four-Point vs. Five-Point Scales. (One is better than the other. But most folk choose the wrong one.)
Format Targets
Follow The Data, Not The Record Companies
Focus Groups
Fits
Evolution: Crude to Controlled
Evolution of Music Testing
Essence Tests
Drilling Deeper
Dial Methodology
Cumers
Cluster Analysis
Call-Out: The Test
Call-Out: The Interview
Call-Out Research
Burn: Men vs. Women
Burn
Breakout Scores
Auditorium Tests
Artist Screening
Analyzing The Data Familiarity
Additional Test Questions

Music Ebooks