The Complete Beginners Bible: To Music Marketing Ebook

The Complete Beginners Bible: To Music Marketing

Beware...Using This Information Will Sky Rocket Every Download And Every Album You Sell. While Increasing Fans At An Alarming Rate.

So The Question You Must Ask Yourself Is This:

Do You Want To Be Better Than Most Musicians Out There?

Hi fellow Musician

After opening my website dedicated to all things Beginner Techno Music Making 5 years ago (time flies) I have noticed 1 major thing:

There are more musicians online now who want to know how to make it than was previously thought. This was also highlighted by an obscure page that I designed for "unsigned techno artists".

Within 1 week of release- it was full of artists trying to highlight their music or website. I allowed comments and they were very positive, introducing new fans to artists they wouldn't of heard of before.

I was overwhelmed with artists sending me MP3s through my email to review and many more asking me what was wrong with their site.

That was my problem. And became a burning question for me.

If the Internet is so good at music promotion then why was my one, hidden page so overwhelmed with unsigned acts?

I know there are plenty of books on music marketing, so why don't they apparently seem to work?

Here Are My 5 Factors To Why Musicians Fail To Promote Anything Online.

You don't want to keep on buying book upon book and finding out that again, the latest and greatest doesn't work.
But there are fundamental factors which will stop you from achieving your goal.

So if they are not identified early on in your music making process, then however good you think your track is it won't actually do any good.

So you are off to a bad start. Then all that time, money and energy that has gone into your music marketing process is wasted.

FACTOR #1: The Same Music Marketing Information That Is Present In Most Books Is That Same As What You Read Years Ago

Rehashed is a word that comes to mind. But also money in the pockets to the writers of these "info books". It is so easy to get an ebook, re-write it in your own words, then reprint it and then get a star to write a testimonial for you. It is a shame that you will get ripped off from this.

What most individuals don't realise is that Internet music marketing is ever changing. There is more competition- more people trying to grab the attention of the same number of fans.

This is an epidemic in most marketing circles (just go into Google and type in "marketing+ebooks". Read one, and then another...see how they are roughly the same? Because they are written by people with no clue who read a website or one book and decided they were music marketers as well.

FACTOR #2: The "Internet Musician Cycle" Of Today

As you well know, I run the website: www.make-your-own-dance-and-techno-songs.com with in excess of 3000 visitors/ day (increasing weekly) and I write a blog. I have seen sites that make you wince, I have also seen musicians that should be out there and recognised but they aren't.

That saddens me greatly. Because it takes time to create tracks, and some are real good- effort has been put into them but they are not getting heard...then after a year, maybe 2 if they are determined, they give up.

This is a fundamental problem with the musician of today. This is the Internet musicians cycle as I call it. They have the music, they have some pretty decent tunes. So what do they do?

• They put up a website
• They create a MySpace page
• They create A Twitter profile
• They create CDs and merchandise
• They blog
• They tag
• They "do" every community site that has been created...and more.
• Then they wait...

Sounds familiar doesn't it? If all musicians are doing this, because marketing ebooks have told them so, then why aren't we hearing more from these unsigned acts? Why is their big break always so far away...if it ever comes?

FACTOR #3: Too Little Time But So Many Websites

Did you know that there are too many sites on the Internet? I mean how many community sites do we actually need? How many MP3 sites do we need to sign-up to? Dotblu, Facebook, Twitter, MySpace...the list is endless...however we are (according to a lot of marketing books) supposed to join every single one of them.

This is rubbish.

Twitter is a fine example. I do not care if you are feeding your cat and I don't really care that you have finished your new web page. Twitter is a fine example of time wasting and this is a major key in why musicians have failed.

And...if you don't post regularly then your visitors disappear- these sites have you trapped.

We are investing too much time in too many websites.

I will explain exactly the websites that you really need to use. The ones that will get you farther more quickly and with greater success. With tricks and tips to keeping hold onto fans as well as generating new fans. Yes, until Twitter becomes a needed weapon for the musician dispose of Twitter and while you are at it...what is the point of Flicker?

FACTOR #4: Did You Know That Music Marketing Doesn't Really Start With You Submitting Your Tracks To MySpace?

This is really a major reason why musicians fail. Hey, I want to help you, and if you think that this is going against the grain, well then there is much more to come.

Internet Musician Rule 101: If your music stinks, then it is not really going to do any good.

Now, most music marketing texts or experts won't tell you this. They automatically point you in the direction of MySpace and tags, but it is a fundamental reason why musicians fail in the first place. If you have a track that sucks and blows, then why would anyone promote it yet alone download it?

Sometimes, finding out that your music isn't good is actually a good thing because it actually allows you to concentrate on those poor areas, improve them and then get better.

Before I made my tunes that I advertise on my site, I went through years of improvement, and you still improve as time goes on (as long as you allow it).

Now what I want you to do is tell your friends to shut up if they say your tracks are good. No they are not. If your tracks were that good then they would be out and about on the Internet in no time. Your friends are nice critics (and good spreaders) only because they tell you want you want to hear, not what you need to hear.

Good critics are hard to come by, but I will explain how to find the best ones, and for free. These are people who you need to listen to because failure to do so will just make your time online harsh.

FACTOR #5: The Best Song That You Can Produce Is?

The first. This is your starter song, your introduction....your interview song. This is what your audience will base the rest of your tracks from. So if you blow this one, it is very hard to make a second impression (unless you create another name for yourself).

Every one-hit-wonder has suffered from this first track problem. Their first one is great, so there is anticipation for the rest of the tracks...and it doesn't happen.

They haven't got a blueprint for chart topping success- or if they did, they threw it completely down the drain.

After your first song, every song that you release will be judged by the one preceding it. Every track that you release will be your advert, it will be you. So if you wreak it, then you tend to dent yourself.

This is another reason why so many musicians fail...they just do not make good tunes, or keep on making bad tunes.

Hey. Get a reality check here.

• If you really like making tunes, then why don't you like to polish them off?
• If you like making tunes then why do you only make 2 of them and think you will get a record contract from that?

DJ Ferry Corsten makes sure that all his tracks are musically the best that he can produce before he sends them out. He has engineers to help him out and a record company that states that he has to create x amount of albums/ year...but Ferry knows that each track and each album is a reflection upon himself.

This is what the pros do. So it is what the unsigned must do.

I will show you in simple easy steps how to make the best song possible, I will show you simple steps that you can take to constantly be ahead of your game. See, music marketing isn't attracting your fans simply by general marketing means...its the actual making of the track that is the marketing.

I Want To Create Something That Someone, Anyone Can Pick Up, Use And Then Get Some Kickin' Benefits From...Do You Know What? I Think I Have Done Just That.

If someone told me that they had 250 techniques on how to promote my music, I would say..."in the first chapter?"

I have created a no-nonsense music marketing ebook that is vastly ahead of its time. Not just because it features 160 pages of music marketing tips and techniques that generate many artists fans and income, but because I go to lengths to explain the BS that plagues us today.

Not all music marketing tactics actually work. But because they are a music marketing tactic should they be included? No. They shouldn't and I don't apologise for that. You will find that there are some techniques that you think should be in there be aren't...why?

Because they don't work...so your time will be wasted. And wasting time is a big turn off.

Should we include in there tactics that need you to spend over $250? No, because these are just money grabbing tactics that yield in pretty poor results.

Case in point: Yahoo! Directory. You need to spend $250 to get into it...what is the point? There are plenty more, and better directories out there, and also Yahoo! puts you into their search engine for free anyway? However many marketing ebooks will say you must pay Yahoo? It doesn't work, its expensive and the results are poor. We are after free or extremely cheap techniques that everyone can use.

Here are your 12 Music Marketing Strategies for The Internet Generation Musician. These are what you need to know, in summary:

Music Marketing Stage 1. What is actually stopping us becoming a success online?

There is no drought of marketing books that state we can earn whatever we want online, or we can sell as many albums we need. But it doesn't happen. Why? I will explain the reasons of why 95% can't make it online...and how the better 5% do. Did you know that we can become Porsche and use them to make it big?

Music Marketing Stage 2. What are people searching for online?

If we make a website surely we must first find out what people are searching for online, and no MP3s isn't the top number!

Music Marketing Stage 3. How To Build Any Number 1 Ranking WebPage AnyTime.

Its really easy to build a webpage...but it is harder to build a visitor sucking page that consistently outranks the competition, and with the amount of musicians out there, you need every little secret at your disposal. I will give you the mechanics and the break down of one of my number 1 pages.

Music Marketing Stage 4. Now to hunt down those fans and to keep them.

Sure we can build a number 1 ranking webpage, but we want more...so I will explain the best search engine techniques going. Bring in hundreds or even thousands of visitors for free...and then ensnare them in your site so that they are unwilling to leave.

Music Marketing Stage 5. Soundclick- Updated.

Soundclick is one of the easiest ways to get into the music scene, but it is very hard if not done right. This is the updated version of the successful ebook- The Complete Beginners Guide To Conquering Soundclick.

Music Marketing Stage 6. MySpace- Updated.

By far one of the most popular musician sites- but also one of the most cluttered? So how do you carve your own way through this super site? This is the updated version of The Complete Beginners Guide To Mastering MySpace.

Music Marketing Stage 7. Facebook 101

The new kid on the block and becoming a huge entity itself. Should you be on it or off? With my powertips you should definitely be on! This is brand new to the Beginners Bible series and it just helps the musician in easy steps to gaining fans and setting up great venues.

Music Marketing Stage 8. Gigs 101

When you get comfortable you can gig. If you don't, then don't go into the music industry. Gigs is where you shine, make more money than downloads, and attract an army of fans. But it must be done right from the start.

Music Marketing Stage 9. How To Social Market Your Way To Success

When you want traffic and fans social marketing is the way to go. Delicious, Digg and Technorati are all there begging for your services and I will show you how to power your way through them for your needs. And for those of you still wanting Twitter I have created some powertips for you as well ;)

Music Marketing Stage 10. Blogs 101

If you have no website, a blog is the next best thing. Search engines love them, but after 2 years of constant (daily) writing a lot of people have given up. They obviously haven't read my Blogging 101. Powertips to smash your way through this great musicians resource. Oh, you can increase your downloads by 6 times using a blog- far better than MySpace.

Music Marketing Stage 11. Podcast 101

When you add an MP3 to a blog you get Podcasting. With the Podcasting arena still in denial, this is an area just screaming to be tapped. With virtually 1 on 1 speaking you get far better results than just typing words.

Music Marketing Stage 12. Selling and making money.

This is one of the reasons why we go online. To make money. I will show you the sites that will help the musician, the Cafepress backups (Cafepress is old now and there are many better competitors out there), and even how you can make 200% more money on the same set of buyers who first bought your album. This is my powerselling arena- this is how the major marketers make their big money.

Each Marketing Strategy is designed to be indepth. They are designed to be re-read, they are designed to be printed out and they are designed to gradually lead you up to the next stage.

For example: Books will say "you must gig...and do it now!". In my eyes, what is the point of you giging if you haven't got any fans to start with? First fans, then gig...its just music marketing 101!

The most comprehensive guide to music marketing that you will find anywhere"

Do you know what I think you will like about this book?

• It utilizes the same style that made the Beginners Bible series so popular- no returns and still downloading
• It has the "step by step" examples,
• It doesn't baffle with marketing language,
• It has links to worthy sites, not affiliate links.
• It has free software
• And it is designed with you in mind. Every underground secret is simple to understand and easy to implement.

I want you to succeed...but you are going to need laser targeted information that is designed with the Internet musician in mind.

The Specifics Really Makes This Shine

• Wanna know the future? For the musician the future is a make or break. Plan now and be successful or wait until it comes and miss you chance. I open up the Musicians Crystal Ball- what will we expect for the future of the musician and how we can prepare to grasp it with both hands.
• What is expected from you? You just don't sell online- there is a stepwise plan that you need to follow to sell anything, attract visitors and keep them coming back for more- this is my "5 point musician product cycle".
• Search engine optimisation is such a great topic and I will show you the best SEO techniques that you can have- one is creating back links to your site. I have 23 ways on how to create the best back links possible. Oh- and making articles- did you know Google penalises you if you do it wrong?
• How one little bit of free software I know of will increase downloads, visitors and sales? You have to subscribe for a monthly fee for some of these types of software, but not this one.
• How another bit of software (retail:$37, but free to you) increased downloads of my ebook.
  6 ways to increase your music downloads...today.
• How we can use our competition to increase our fans and downloads.
• How to gain legions of friends from Facebook.
• How Facebook can be used for the musician with great effect.
• How to use Facebook to increase your traffic.
• How to create a great Facebook event to promote your music.
• If you are a musician you need 3 chapters, highlighting what you should be doing...now.
• Gid marketing, essentials, selling and contracts.
• How to install free Flash MP3 players and movie players which increase your downloads, increase your credibility and increase your fan base.
• Email is still king of the communication medium, however people experience "no openings". Why? I show and explain the main causes why people will not open your potentially profitable email.
• How to use and write press releases like a pro.
• We review a commercial artist's website- finding out that they are doing something oh so wrong and how you can capitalise on it.

But The Complete Beginners Bible To Music Marketing is just for starters. Apart from the bonuses and 100s of Supertips that are littered throughout the ebook, I will also throw in 4 totally free bonuses that will skyrocket your fanbase/ downloads/ album sales.

Want to be better than everyone else? These free bonuses will give you a whole amount of ammunition to take down your competitors

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